Fake designer sneakersWhy is there no Jordan shoes in Putian?

Fake designer sneakersWhy is there no Jordan shoes in Putian?， 

Why There Are No Jordan Shoes in Putian

Putian, a city in Fujian province of China, is renowned for its shoe manufacturing industry. However, one noticeable absence from the local market is the presence of Jordan shoes. This absence is not arbitrary but rather a result of a complex interplay between various factors.

Market Trends and Consumer Preferences

Firstly, the demand for Jordan shoes in Putian is relatively low compared to other shoe brands. The local consumers prefer local brands or other international brands that are more widely available and accessible in the region. As a result, the demand-supply gap for Jordan shoes in Putian is wide, making it challenging for local manufacturers to justify production.

Furthermore, the design and manufacturing process of Jordan shoes are unique and typically not within the usual expertise of Putian’s footwear industry. Many local manufacturers are experts in manufacturing sport and casual footwear but lack the specialization necessary to replicate the intricate designs and quality of Jordan shoes.

Intellectual Property Rights and Brand Protection

Secondly, the absence of Jordan shoes in Putian can also be attributed to the strict intellectual property rights (IPRs) and brand protection measures implemented by Jordan Brand itself. The company actively enforces its IPRs to ensure its products are not manufactured or sold in unauthorized channels. This approach effectively curtails any potential unauthorized production in regions where the brand is not highly popular or represented.

Moreover, the manufacturing of fake or counterfeit Jordan shoes is highly prevalent in many parts of China, including Putian. However, Jordan Brand’s stringent anti-counterfeiting measures deter local manufacturers from attempting to produce such products.

Distribution Channels and Marketing Strategies

Lastly, the distribution channels and marketing strategies employed by Jordan Brand also play a role in its absence from Putian. As a global brand, Jordan has a specific distribution network that focuses on key markets where its products are highly demanded. Putian, being a niche market for Jordan, may not be a priority for the brand's distribution strategy.

Moreover, marketing strategies tailored to specific regions are crucial for brand success. Without a strong marketing presence in Putian, Jordan may not have a significant consumer base to justify its presence in the region.

In conclusion, the absence of Jordan shoes in Putian is a result of multiple factors including consumer preferences, intellectual property rights, brand protection measures, distribution channels, and marketing strategies. While the city is renowned for its shoe manufacturing capabilities, the unique market conditions and demands of Jordan Brand make it an unlikely candidate for local production.